On December 11, 2024, Nordic Semiconductor, a global leader in low-power wireless communication solutions, visited Shenzhen Minewsemi Co., Ltd. (hereinafter referred to as "MinewSemi"). Nordic's delegation included David Stone, VP Marketing, Øyvind Borgan, Marketing Director, APAC, and Percy Lau, Distribution Sales Manager, China. MinewSemi's General Manager Dragon Long, Marketing Manager Archy An, and other key management team members warmly received the delegation. Both parties engaged in in-depth discussions about global market strategies and marketing collaborations.
At the beginning of the meeting, General Manager Dragon Long expressed heartfelt gratitude for Nordic’s longstanding support and trust. He also provided a brief overview of MinewSemi’s latest R&D achievements in wireless communication technology and shared the company’s future strategic plans. Marketing Manager Archy An elaborated on the company’s 2025 marketing focus, highlighting key events and trade shows planned for the coming year, demonstrating MinewSemi’s confidence and proactive approach toward global market expansion.
David Stone, Nordic's Vice President of Global Marketing, presented the company’s global marketing strategies and team structure. He praised MinewSemi's prominent role in the Asia-Pacific market and its significant contribution to Nordic’s global market expansion. David emphasized that Nordic is driving global brand growth through precise market insights and efficient marketing execution.
During further discussions, the two parties explored joint marketing initiatives for Bluetooth low energy modules and related products. The discussions centered on leveraging shared resources and channels to enhance market efficiency and strengthen brand competitiveness. Specific strategies for promoting the ME54 series Bluetooth LE modules based on Nordic’s next-generation nRF54 SoCs were also outlined, along with detailed plans for marketing campaigns and execution strategies.
This visit marked a new milestone in the collaboration between MinewSemi and Nordic, solidifying their long-standing partnership and setting the stage for deeper exploration of future market strategies. Both parties agreed that joint marketing efforts would enable them to deliver more competitive solutions to global customers and further enhance their global strategic presence.
Looking ahead, MinewSemi and Nordic will continue to work closely together, expanding their global market share, providing innovative products and solutions, and striving to lead the ongoing development of low-power wireless communication technologies.
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